Here are some pointers to help boost your success at your next trade show. Some you may already know, some you may not. Hopefully, everyone will get something that will help them do better. Make Your Booth Welcoming Make people want to come into your booth and explore. Stuffing it with it with too much furniture and inventory might scare them away. Make sure there’s enough room for your staff and for guests. Comfortable chairs and maybe even a couch will certainly draw in people and also give tired workers a few moments off their feet. Indulge When Necessary It’s wise to save money, however, splurging can sometimes reap rewards. Paying a bit extra for a coveted spot or to place your wares in a special display area might be worth it, just make sure you do the research and don’t get ripped off. Placing your products in a certain showcase may subject them to awards and allow access to retail chains. Indulging in technology may also be worth the cost. Some exhibitors, rather than collect business cards, rent scanners that download the information into data files. It may cost them up to $300, but, again, it’s worth it. Make Friends Get to know other exhibitors. Introduce yourself to your neighbors. Offer to watch their booth when they need a break. They’ll do the same for you whenever you need to get a drink or run to the rest room. Make friends, too, with the people working the trade show. They worked really hard to make sure things went well for you. They deserve to be recognized and treated nicely. Network Talk to everyone you meet, even those you stand with in line at the rest room. You never know. Make friends with show staff and organizers. Tell them about what you sell and the kinds of customers you’re seeking. They may just send people your way. Never Leave Your Booth Unattended Not even to go to the rest room. Murphy’s Law will guarantee that the moment you run to get a drink will be the instant your best customer wanders into your booth. That’s why it pays to make friends and have someone there to tell that person you’ll be back in a minute. And, really be back in a minute. Don’t dawdle getting that drink or at the rest room, even if you’re talking to someone. Brink them back to your booth and continue the conversation. Trade Show Expert Find the best trade show expert and purchase or rent the best Trade Show Exhibits, Trade show displays, Event Furniture, and Trade Show Accessories you possibly can. It’s worth the cost. Next Level Displays Next Level Displays is your premier trade show expert. It offers a wide selection of trade show displays at every price point. It can layout and construct a trade show display for purchase or rental according to your exact specifications. Next Level Displays offers the most up-to-date, sophisticated, boldest, eye-catching trade show displays available, including: o Tension Fabric Displays o Hanging Signs for Trade Shows o Portable Trade Show Displays o Trade Show Rental Booths o Banner Stands o Backlit Displays o Event Furniture o Bargain Displays And, so much more Its in-house graphics department produces photomural panels, banners, banner stands, face mounts, fabrics, detachables, and 1st surface vinyl graphics. Large or small, it produces quality prints in a timely manner. Its trained, skilled, and experienced design team can help you create your booth and design. It further offers lighting, flooring, and graphics. Next Level Displays goes even further. If fully prepares you and provides your every trade show need, from concept to completion, installation and dismantling and round trip shipping. Next Level Designs’ inventories are conveniently located in New Orleans, Las Vegas, Chicago, Orlando, and Riverside, so it offers full turnkey services throughout the country. Next Level Displays recently expanded its services to include warehousing, so it now offers booth and pallet storage, inventory control, pick and pack, and shipping. Call Next Level Display at (866) 796-6398 or email at [email protected]. Or, see its website at www.nldisplays.com See Next Level Display’s latest projects at: www.nldisplays.com/recent-projects/
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Here are some tips for your morning trade show set up that should help make things go smoothly. Yes, some things will sound obvious. Just consider them gentle reminders. Arrive Early Getting there early allows you the freedom to comfortably set-up and fix any potential errors. Things always can and always go wrong. Being rushed is awful, so get there early and feel relax and at ease. Get the Necessities Find the registration area and gather your staff badges, show map, exhibitor directory, maps, and all other necessary materials. Check Your Area Check your area for set-up errors. These happen. Don’t get too upset, though. There are a lot of exhibitors jammed into a small room and sometimes there are only a few people to do the work. There’s a lot to do and only a little bit of time. Everyone really does put forth their best. But, sometimes booth measurements are incorrect, electrical outputs are wrong, there isn’t enough event furniture, the carpets aren’t situated correctly, deliveries aren’t there, supplies go missing, etc. Getting there early gives you the time to find the errors and make corrections. Scope the Surroundings Look around. Locate the contractors’ desks (electrician, laborers, etc.) and introduce yourself. If you’re working with an exhibitor-appointed contractor (EAC), find out through the local city manager plan on having a desk at the show floor. A token gift, such as a box of cookies or some kind of treat goes a long way. Pinpoint the public vending machines and food truck drivers. Food trucks are oftentimes pretty good and very reasonable. Locate taxis, Ubers, etc., so you can respond to questions from staff and potential clients. Do the same for restrooms, coat checks, and other areas important to the public. Walk around the center and take note of places to eat, drink coffee, get a snack, charge phones, get cash, office supplies, and rest. This may be important to you, as well as the public. You’ll certainly need a break at some point, too. Set-Up Now, it’s time to set up your booth. Hopefully, you’ve secured your Trade Show Displays and Trade Show Exhibits from a reliable professional upon whom you can rely. Next Level Displays Next Level Displays provides the highest quality Trade Show Displays and Trade Show Exhibits, as well as everything else you need to set-up your booth. It provides: • Tension Fabric Displays • Steel Truss Displays • Retractable Banner Stands • Multi Pack Banner Stands • Indoor and Outdoor Graphics • Hanging Signs for Trade shows • Custom Built Trade Show Displays • Portable Trade Show Displays • Event Furniture • Custom Counters • Kiosks • Custom Display Cases And, so much more. Next Level Displays is your one stop, turnkey trade show shop, from concept to completion, installation and dismantling and round trip shipping. You can leave practically everything to the skilled, trained experts at Next Level Displays. Its inventories are conveniently located in New Orleans, Las Vegas, Chicago, Orlando, and Riverside, so it offers full turnkey services throughout the country. Next Level Displays just extended its services to include warehousing, so it now offers booth and pallet storage, inventory control, pick and pack, and shipping. Call Next Level Display at (866) 796-6398 or email at [email protected]. See Next Level Display’s latest projects at: www.nldisplays.com/recent-projects/ Exhibitor Magazine announced a list of 2017 finalists for its fourth annual Portable/Modular Awards 2017 Trade Show Exhibits Competition. Travis Stanton, Editor of the magazine, explained that the competition focuses on the most remarkable uses of the exhibits, which also “raise the bar” on design. The magazine chose a nursery themed Backlit displays as one of the finalists. The company that used the display wanted an exhibit that reflected its brand personality and highlighted its merchandise. The light box was a “wow factor” and its radiance animated the nursery theme premise. The magazine additionally noted that while the display brought high impact, its cost stayed within budgetary constraints. The winner will be announced in March 2018. Next Level Displays Next Level Displays is the leading trade show expert. It offers a comprehensive collection of Trade Show Displays and trade show Trade Show Exhibits to satisfy every budget. It can design and create whatever you need, according to your precise requirements. Banner Stands Next Level Displays offers Banner Stands, which are a must-have for trade shows, as well as for retail and recruiting events, corporate occasions events, and more. Banner stands come in the in the following styles: • retractable • eco-friendly stands • scrolling units • portable backlit displays and, every style in between. You can add a stand to update your existing display or combine multiple units to create a dramatic backwall. With a backlit display,your exhibit can be just as dramatic and have the same exact “wow factor” as the one Exhibitor Magazine named as a finalist. Your company and its brand can be highlighted and animated the same way and your costs, too, will stay within your budgetary constraints Next Level Displays additionally offers Double Deck Displays, Tension Fabric Displays, Portable Trade show Displays, Pop-Up Displays, Event Furniture, Banner Stand Displays,Hanging Signs for Trade Shows, and so much more. Plus, it offers Custom Trade Show Exhibits, as well as Trade Show Accessories. Next Level Displays goes even further. If fully prepares you and provides your every trade show need, from concept to completion, installation and dismantling and round trip shipping. You can leave practically everything to the skilled, trained experts at Next Level Displays. Its inventories are conveniently located in New Orleans, Las Vegas, Chicago, Orlando, and Riverside, so it offers full turnkey services throughout the country. Next Level Displays just extended its services to include warehousing, so it now offers booth and pallet storage, inventory control, pick and pack, and shipping. Call Next Level Display at (866) 796-6398 or email at [email protected]. Or, see its website at www.nldisplays.com See Next Level Display’s latest projects at: www.nldisplays.com/recent-projects/ |
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January 2018
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