A great part of your trade show success hinges upon how your staff relates to attendees. Here are some suggestions on how to better prepare your staff and increase your success at trade shows. Define Booth Staff Roles and Responsibilities Before the trade show, make a list of those who will bemanning your booth. Consider their assets, skills, and strengths. There are certain jobs most booths require and sometimes it makes more sense to have specific individuals handle those tasks, according to their strengths, rather than have everyone doing all of them randomly. Trade Show Booth Roles Once you’ve thought about the traits of those who will be attending, you’re now ready to assign individuals to those tasks. Here are roles that are most common to trade shows: o Collectors – these individuals go into the aisles, socialize with attendees, assess their interest in your product, and urge them to head over to the booth (politely and unobtrusively, of course) o Anchors: these individuals’ welcome and log in visitors and take down their contact information. They additionally guide visitors to areas of interest, such as promotions, demonstrations, and games. o Exhibitors: these individuals educate and entertain prospects and provide live demonstrations. They have good senses of humor and the ability to engage in conversation. o Sales Representatives: these individuals are highly skilled at presenting sales pitches. They are also good at accumulating potential sales leads Teamwork Ultimately, it’s important to put together a team that functions and works well together. Make sure you clearly define the responsibilities and your expectations. Now that you have a great staff, all you need next is a great booth. Next Level Displays Next Level Displays is the leading trade show expert. It offers a comprehensive collection of trade show displays to satisfy every budget. It can design and create a trade show display you can either buy or rent, according to your precise requirements. Next Level Displays offers the most innovative, stylish, boldest, eye-catching trade show displays available, including: o Tension Fabric Displays o Hanging Signs for Trade Shows o Portable Trade Show Displays o Custom Trade Show Displays o Banner Stands o Bargain Displays Its internal graphics department makes photomural panels, banners, banner stands, face mounts, fabrics, detachables, and 1st surface vinyl graphics. Large or small, it creates superior prints in a timely manner. Its expert design team can assist you with creating your one-of-a-kind booth. It further offers lighting, flooring, graphics, round trip shipping, and installation and dismantling. Next Level Designs’ inventories are conveniently located in New Orleans, Las Vegas, Chicago, Orlando, and Riverside, so it offers full turnkey services throughout the country. Next Level Displays just extended its services to include warehousing, so it now offers booth and pallet storage, inventory control, pick and pack, and shipping. Call Next Level Display at (866) 796-6398 or email at [email protected]. Or, see its website at www.nldisplays.com See Next Level Display’s latest projects at: www.nldisplays.com/recent-projects/
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Whether you’re attending a trade show for the very first time or the 101st time, there are always you can use to improve your chances of making each and every one a success. Things To Do Before the Trade Show What you do prior to the trade show is just as important as what you do at the trade show. Let those who could be potential customers and those you are seriously courting know you’re attending. Let current customers know, too. Trade shows offer perfect opportunities to connect with them, too. Send letters or postcards, email blasts, social media posts – anything and everything that advertises your upcoming appearance. Don’t forget to include promotional materials and perhaps even a coupon or some kind of reward for stopping by. Think About Your Approach How will you talk to those you’ll encounter? Customers, current and potential, not only like products and brands on which they can rely, but relationships on which they can rely. You create positive relationships with sincerity and familiar approaches. Try not to sound unemotional or as if you’re presenting a rehearsed sermon. People like talking about themselves and their lives. Engage warmly and listen. Don’t Curb Your Enthusiasm Enthusiasm and positivity affects the energy and people around you. Encourage those working with you to be confident and upbeat, too. Attendees don’t want to stop by a booth where the exhibiters are disinterested and negative. Warmly welcome people toward and into your booth and treat them respectfully, no matter their reaction. It will always have a positive result and they will remember. Interact Attendees enjoy having fun things to do, so give them an incentive to hang around. Show videos, handout promotional items or have a contest. Provide samples of your wares, sell raffles, have a contest, or come up with a game. Follow-Up This step is vital, almost as important as attending the trade show. Cultivate the relationships you made and those you already established. Send out letters and emails and make phone calls. Get a Great Booth Granted, this step is out of order, but it really is the most important. Your trade show display is really what draws in people. Of course, much depends on you, but if your booth isn’t bold, attention grabbing, and doesn’t tell passersby exactly what your selling or providing, they will simply keep on passing you by. Bigger is usually better. Large booths with hanging displays and multiple decks do tend to draw attendee’s attentions. If, however, you cannot afford such extravagance, opt for quality and go for vivid, bold, eye-catching graphics that will immediately catch people’s attentions. It’s just as good as a big display. Next Level Displays Next Level Displays is your premier trade show expert. It offers a wide selection of trade show displays at every price point. It can layout and construct a trade show display for purchase or rental according to your exact specifications. Next Level Displays offers the most up-to-date, sophisticated, boldest, eye-catching trade show displays available, including: o Tension Fabric Displays o Hanging Signs for Trade Shows o Portable Trade show Displays o Trade Show Rental Booths o Custom Trade Show Displays o Banner Stands o Bargain Displays Its in-house graphics department produces photomural panels, banners, banner stands, face mounts, fabrics, detachables, and 1st surface vinyl graphics. Large or small, it produces quality prints in a timely manner. Its trained, skilled, and experienced design team can help you create your booth and design. It further offers lighting, flooring, graphics, round trip shipping, and installation and dismantling. Next Level Designs’ inventories are conveniently located in New Orleans, Las Vegas, Chicago, Orlando, and Riverside, so it offers full turnkey services throughout the country. Next Level Displays recently expanded its services to include warehousing, so it now offers booth and pallet storage, inventory control, pick and pack, and shipping. Call Next Level Display at (866) 796-6398 or email at [email protected]. Or, see its website at www.nldisplays.com See Next Level Display’s latest projects at: www.nldisplays.com/recent-projects/ If you are planning to exhibit at any upcoming trade shows or are perhaps considering doing so, consider that attendees choose whether or not to approach you in mere fractions of a second. That’s about how long it takes to blink your eyes. Ponder that. You, therefore, have to have a really powerful booth. Next Level Displays, your premier trade show expert, can help you generate more trade show leads and sales. There are several strategies for attracting those scurrying passersby, all of which Next Level Displays provides everything you need to fulfill the requirements of those recommendations, all at affordable prices. Videos and Visual Content Visually display social media posts, such as Instagram or Facebook feeds, as well as other videos of enthusiasts using your product or brand, along with other media posts and videos of your wares. Next Level Displays carries a great selection of truss accessories or mounts for which you can use to add audiovisual displays to your trade show displays. Signage Attendees should know exactly who you are and what you’re selling in the fraction of a second they consider stopping by. If they can do that, most likely, they’ll approach you. If not, well… This means, you must use big, bright, clear and consistent, colorful signage. Next Level Displays in-house graphics department works with you to design signage according to your specifications and then uses the latest technology to produce bold, vibrant photo murals, banners, fitted fabrics, and first surface vinyl graphics. Tension Fabric Displays are very popular for both trade shows and special events (presentations, conferences). Simply stretch a fitted fabric displaying your artwork or company logo or any design you wish, over a light frame and mount. The look is bold, fresh, and fantastic. Next Level Displays offers the following tension fabric displays: • Entasi Displays (10 ‘ x 8’ frames) • Hanging Signs for Trade shows(10’ and 12’ hanging aluminum frames) • Allure Kiosks (41”w × 83”h stands) The above Tension Fabric Displays are also Portable Trade Show Displays, which means they are lightweight and you can transport them in practically any vehicle or even ship them by courier before the trade show. Other Portable Trade Show Displays include: • Banner Stands, which come in the following varieties: o Single Retractable Banner Stands o Multi-Pack Banners o 3-D Banners o Outdoor Banners • Truss Displays: These displays might look heavy and complicated, but easily twist together. They are designed according to your requirements and are available in five colors. They are available in 10’ by 10’, 10’ by 20’, and 20’ by 20’ displays. • Pop-Up Displays: These trade show displays have halogen lighting and stabilizer feet, which really showcase your services and wares. Most models include tabletops and skirts that change your display case into a table. Pop-Up Displays come in the following varieties: o Economy Pop-Ups o Graphic Pop-Ups (with graphic panels) o Premium Curved Pop-Up o Premium Straight Pop-Up • Bargain Displays: these displays are really cost-effective and can be shipped overnight. They include: o Accessories (promotional items such as cell phone holders, lanyards, magnifiers, rulers, letter openers, etc.) o Bags o Banner Displays o Banners and Flogs o Fabric Displays o Retractors o Signage o Table Covers o Tabletop Displays Custom Trade Show Displays Custom Trade Show Displays make you stand out even further because they are one-of-a-kind. Attendees spot them right away are immediately curious. Next Level Displays can create a custom trade show display that’s 10’ x 10’or one that’s even double deck. Signage Did we mention the importance of signage? Whatever strategy or displays you decide to utilize, always remember that signage is truly your best ally. Next Level Displays further offers Trade Show Rental Booths, as well as all your Trade Show Accessories. Plus, it offers lighting, flooring, shipping, installation and dismantling services. No matter your need or desire or whether your company is large or small, Next Level Displays fully prepares you and provides your every trade show need. Call Next Level Display at (866) 796-6398 or email [email protected]. Or, see its website at www.nldisplays.com See Next Level Display’s latest projects at: www.nldisplays.com/recent-projects/ |
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January 2018
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